Digital marketing is an important tool for businesses of all sizes to grow their reach and attract new customers. There are a variety of digital marketing strategies available, so it’s important to choose the one that will best fit your business.
Some common digital marketing strategies include online advertising, website design and layout, social media management, email marketing, and search engine optimization. Each has its own benefits and drawbacks, so it’s important to consider which will work best for your business.
The digital marketing industry has been changing drastically in the past couple of years, and the rate at which it’s growing shows no signs of slowing down. With new trends, platforms, and tactics coming up on a weekly basis, it can be hard to keep up with what types of digital marketing are still working best. To help you stay on top of the game, we’ve gathered together some of the most popular types of digital marketing from our industry leaders here at Adtricks to come up with this handy list of 10 different types of digital marketing that can benefit any business in any market niche.
Introducing the types of digital marketing
With constant innovation and technological advancements, it can be difficult to keep up with everything that’s going on in the digital marketing world. Luckily, there are different types of digital marketing that offer new tools and better ways to help you market yourself and your business efficiently. The following are just a few types of digital marketing that have become popular over time: social media marketing, SEO or search engine optimization, mobile advertising and email marketing. If you’re interested in learning more about these types of digital marketing, check out our guide below!
1) Organic Search Marketing
Organic search marketing is one of those types of digital marketing that has been around since Google’s inception. It’s also one that most businesses are at least somewhat familiar with because they already deal with it. However, while SEO (search engine optimization) is a key component in organic search marketing, companies should focus more on long-tail keywords when building their organic strategy. Long-tail keywords have much lower competition, but still drive traffic to websites when paired with relevant content. Essentially, it’s about using your company’s website as a hub for people looking for particular products or services and giving them what they want when they find you.
2) Paid Search Marketing
Paid search marketing is one of several advertising mediums that can cost you money to get your website noticed. It’s a form of PPC (pay-per-click) marketing, where you pay each time someone clicks on your ad and lands on your website. This is an extremely targeted way to market a product or service, especially because you are only paying for qualified leads that have already expressed interest in what you’re selling. Companies like Google AdWords, Yahoo and Bing Ads offer tools that allow businesses to create tailored campaigns at affordable costs. Social media marketing:Social media marketing takes advantage of platforms such as Facebook, Twitter and LinkedIn as well as blogs and forums dedicated to online communities centered around shared interests.
3) Email Marketing
It is still one of your most effective forms of digital marketing. According to a 2014 study by Salesforce, only 23% of US businesses used email marketing for their content marketing efforts. That’s abysmal, especially considering that it’s one of the simplest (and cheapest) ways to communicate with your audience. Use email newsletters to send updates and announcements, but don’t be afraid to include some fun stuff like jokes and personal anecdotes as well. You want readers to feel like they know you personally—the better they feel about you, your business, and what you offer, more likely they are to engage with your content on social media or visit your website.
4) Affiliate and Display Advertising
Affiliate marketing is an online marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by their marketing efforts. It’s similar to traditional advertising, except it uses other people’s products and services instead of its own. For example, an airline rewards non-employee flight attendants with free airfare and lodging for every traveler they bring in, who books a flight on that airline. Display advertising uses web banners to deliver ads to large audiences on sites like Google search and Facebook. Advertisers make use of banner ads because they can get their brand out there in front of many eyes without having to create an original product from scratch.
5) Social Media Optimization
Social media marketing is an essential component to your digital marketing strategy. According to reports, by 2022, more than 90% of global companies will be using social media for advertising. That’s a powerful number! And if you haven’t embraced social media marketing, now is as good a time as any. Social Media Optimization (SMO) is one type of digital marketing that consists primarily in optimizing and improving your page rankings on search engines such as Google or Bing through social networks like Facebook and Twitter. Let’s see how SMO can work for you in the future
6) Content Syndication (article marketing, guest blogging, etc.)
Social media marketing has been around for some time, and it’s a tried-and-true strategy for connecting with customers. It works really well in conjunction with many other digital marketing channels, too. Remember that social media is more than just being social; it requires an active effort to create content (that isn’t ads), monitor, and engage with your followers on a regular basis. So don’t forget about outreach, contests and promotions either. Social media isn’t going anywhere in 2022 so make sure you put some thought into what works best for your business!
7) Video Marketing
Video marketing refers to advertising through video channels, as opposed to more traditional forms such as radio or print. Video marketing can take different forms, including informative videos (which attempt to educate viewers on a particular topic), how-to videos (which focus on teaching viewers a specific skill or task), promotional videos (in which a product is shown in use), and many others. Because it’s often more interesting than text, video marketing tends to be fairly engaging for viewers—and thus more likely to produce results. As people share and forward these types of digital content more frequently than non-video content, video marketing is also highly viral.
8) Mobile Marketing
As consumers become more and more addicted to their mobile devices, marketers will develop new and exciting ways to keep them engaged. Many companies already use mobile technology for instant coupons or deals, but that’s just a start. Mobile marketing will be all about special offers, exclusive content and being where your customers are. Here are some trends to watch
9) SMS / Text Message Marketing
As smartphones have become more and more advanced, text messaging has remained a valuable marketing channel. Businesses use it to share announcements and promotions with their customers or to communicate directly with their target audience (for example, offering early-bird pricing to first responders at a natural disaster site). And because most people keep their cell phones within arm’s reach 24/7, there’s a pretty good chance your message will be seen. More than 37 billion text messages are sent every day in America alone. The real challenge for most businesses is cost: SMS marketing is typically one of the most expensive types of digital marketing—but it can be surprisingly affordable if you know how to do it right.
10) Social Media Marketing
This type of marketing focuses on creating and sharing content, mostly on social media platforms. You can use specific strategies to target your customers or you can have a general marketing plan where you market all products and services to everyone who has an interest in what you’re selling. This means targeting a very broad audience with your advertising campaign, though it might also be more cost-effective than paying for more targeted advertising methods. Where possible, pair up with influencers in your industry: they’ll help spread awareness about your brand while also helping you develop a better product or service. With influencer marketing, don’t just rely on word-of-mouth: show them that social media is important to your business by providing them access to your product or beta-testing opportunities.
In conclusion, digital marketing is a powerful tool that can help your business grow in 2022. There are many different types of digital marketing, so you should choose the ones that best fit your business and goals. Keep in mind that digital marketing is constantly changing, so you should stay up to date on the latest trends. There are many different types of digital marketing that you can use to grow your business in 2022. It is important to choose the right type of marketing for your business and to target your audience correctly. By using the right type of marketing, you can grow your business and reach your goals.